SLX Group are a global components and technology supplier to marine and land-based industries. With a heritage dating back to 1935, their growth and diversification has been at the forefront of industrial change. Their reach and expertise helps to maintain many of the world’s traditional industrial systems whilst also bringing forth renewable future technologies.
We began working with SLX to help them navigate through this transformation with a complete rebrand to reflect their changing organisational structure and renewable priorities – moving their traditional, fossil fuel focussed brand identity into the modern, renewable space.
Before
After
“I am very pleased with the outcome of our website restructuring project with Fruitful. After having requested input from customers and brainstormed the content structure, Fruitful used their talents to implement all of the design study output and the result is our current website with a much clearer path for our customers to navigate to their required information. Feedback about the new-look website from customers has been hugely positive and I am very proud of the work we have done with Fruitful to implement such an improvement. The SEO results are much more positive with our ranking moving quickly up to page one of results for our primary products and service.”
With our latest collaboration to create a new group website we have helped SLX Group define the new era for their organisation – clarifying the structure and marketing of their group of brands and developing a unified digital platform to help them supply and support their customers better – at sea, on land and online.
