Tinies Daycare was a specialist division of the Tinies brand offering exceptional childcare solutions – workplace childcare for businesses and nursery care to families. With a business shift away from Tinies to create a new, independent company they needed a rebrand to reflect their uniquely family focussed approach.

We became part of their family – leading them through a complete brand and digital transformation from the name up. It all started with their motivation – they want everyone to feel good about childcare.

The old Tinies Daycare logo before we rebranded their business.
The My Ohana logo in navy blue on a turquoise background
Open brand guidelines booklet showing variations of the logo for 'My Ohana', including reversed versions, colour formats, and placement instructions on a blue background.
Open booklet displaying the My Ohana colour palette guide with primary and secondary colors, organized in a grid with color names and codes, on a blue surface.
A girl wearing yellow goggles and a pink shirt, with her mouth open, raising her arm, on the My Ohana website page with a blue background and a timeline of years and milestones for a childcare or nursery service.
Open My Ohana staff handbook with pages featuring candles, a cake, a person in a blue shirt, and colourful text boxes about brand values and expectations.
A young girl with brown hair tied with a silver bow, wearing a pink hoodie and khaki pants, jumping with arms outstretched against a background of colorful star and geometric shapes.

Ohana is a Hawaiian word meaning “family’’ which extends beyond the nuclear. This is the fundamental principal behind their business, and it’s important that their colleagues feel connected to this as well as their clients, families and the children they care for.

We created a complete verbal and visual marketing toolkit for My Ohana, and designed a website to bring everyone together. Capturing their warm and friendly culture to build a brand that’s as strong on the inside as it is on the outside.

Screenshots of websites and mobile pages promoting My Ohana childcare, nurseries, and early childhood education services, featuring photos of children and staff, with informational text and contact options.
A young woman and a child give each other a high-five outdoors. The woman is smiling and wearing a blue shirt, while the child is wearing a brown puffer jacket and a knit hat. Overlaid text reads: "We want everyone, big and small, to feel good about childcare."
A young girl resting her head and hugging someone's shoulder, looking thoughtful or sad.
An adult woman and three young children in outdoor clothing and high-visibility vests playing in fallen leaves in a park during autumn, with trees in the background. The woman appears surprised or excited as she interacts with the children.
“The My Ohana values include affection and warmth, a sense of shared involvement, mutual responsibility, interdependence, helpfulness, love and loyalty. These reflect our own values perfectly and the new brand was born!

Thank you to our amazing design and marketing team Fruitful who have worked so closely with us and just got us from day one.”
— Lindsey Doe | Managing Director

More recent work

Logo Design
We design beautifully effective branding to make good things happen

Marketing for the Future of Health & Social Care
We’re uniquely placed to help tackle extraordinary healthcare challenges with strategic, full-service design and marketing

Salt of the Earth
Freshening up the original 100% natural deodorant brand