Fruitful healthcare marketing services
We care about healthcare. Over the last 15 years we’ve been developing close partnerships with organisations throughout the NHS, wider health & social care sector, Europe and the US. From Health Innovation Networks (4 to date), to eating disorder services, large pharmaceuticals and medtech startups – we’ve been there with many of them from the start. So our understanding and expertise has grown alongside them. Now, we’re uniquely placed to help tackle extraordinary challenges with strategic, full-service design and marketing for the future of health & social care. And we’re proud to be making a difference.
33 clients in the health and social care sector
150+ websites
with over 1m page views a month
£1m sales in healthcare over
the last 5 years
“We have been delighted with the website and ongoing web support provided by fruitful. We regularly receive positive feedback from our website visitors telling us how easily they found the information they needed on our site, and professionally we now have a high profile in our network for digital excellence.”
How we can help…
Website Design, Build & Content Management
Secure Website Hosting & Support
Search Engine Optimisation & Reports
Social Media Strategy, Design & Management
Branding, Logos & Brand Guidelines
Annual Reports & Business Plans
Conference & Events Design & Print
Infographics & Map Design
Recruitment Campaigns
Email Marketing Design, Build & Management
We’re proud to work with…
Healthcare digital marketing
We create powerful healthcare digital marketing by putting people at the centre of everything – research, strategy, design, development and optimisation. We discover what matters to your people and organisation and use the right tools and tech to make it happen – whether that’s building tailored content management, automating with AI or helping you achieve your Net Zero commitment (and our own). We understand and embrace the unique demands of healthcare and the positive impact we can have together; web, search, social, email and beyond.
We work with 4 of the NHS’s Health Innovation Networks (HINs), and we’ve been with Health Innovation Wessex since 2013. Developing their brand, designing and maintaining their website and designing anything from annual reports and events spaces to social media content.
Since 2018 we’ve been helping FREED scale their world-leading eating disorder service model. Now, with adoption in all 54 eligible NHS Trusts and internationally, our latest collaboration is FREED Community – a forum to connect their network and strengthen collaboration and commercial opportunities.
We make digital work for you…
Healthcare video production & animation
Video, animation and motion graphics are often the creative heart of healthcare campaigns. Our people live and breathe the production process – from concept, scripting and storyboarding to shooting the action, editing, motion design and digital output. We put AI tools to work where they can make a real difference – achieving the impossible, or simply delivering on time and on budget. And at the centre of all of this is our ability to understand people and tell the right stories to move, motivate and inspire.
We worked with Bath, NE Somerset, Swindon & Wiltshire ICB on their mental health nurse recruitment and training processes with India – helping them navigate language barriers with animated training videos for use in workshops and remotely online.
We’ve partnered with Southern Health NHS Foundation Trust many times to assist in the recruitment of the very best and brightest mental health professionals for their care facilities – on this occasion producing a high impact and emotionally charged recruitment video and campaign.
“Without the website and online training that Fruitful designed and built, this growth and reach (on a national scale) in only four years would not have been possible.”
Healthcare branding
Successful branding involves a lot more than a nice looking logo – and with the speed of change in healthcare it has never been more important to get noticed and be unforgettable. We make this happen by exploring and understanding what makes you different and valuable to people, and creating a consistently brilliant brand identity to express it. Yes, that includes a logo – and everything else your brand might need, from tone of voice to colours, images and even sounds. We put you at the front of peoples minds and in control of your all your marketing.
We met ATDbio 2019 – at the time a small but market-leading diagnostic DNA research specialist. They decided to rebrand as part of their business development strategy with a view to attracting interest on the global market. Our role – as creative partner – was to find the digital solutions that would make this possible. This extraordinary and fruitful journey ultimately led to ATDbio’s acquisition by Biotage in 2022.
We worked transformatively with Youseq – producer of the World’s simplest and easiest to understand Next Generation Sequencing products. Positioning them as an optimistic innovator and leader in molecular biology product development.
Healthcare annual reports & brochures
Beyond being a statutory requirement in healthcare, annual reports, microsites and brochures are also a great marketing tool. We have 30+ years of editorial design expertise and the latest digital tools at our fingertips. A lot of ingredients go into making a great report and we can take care of everything. From research and copywriting to photography, infographics and production – we transform your raw information into a beautiful, accessible and compliant content. Working to all important online requirements and printed documents if needed.
Got a project in mind?
More healthcare work
Woodley Trial Solutions
An agile e-commerce website for a global clinical trial equipment supplier
FREED
Branding & digital to win the race against eating disorders
Wessex AHSN
Digital-first solutions, branding & print that promotes innovation and growth across the region's life sciences and healthcare sector
Eating Disorders & Autism Collaborative (EDAC)
Branding and website for a groundbreaking new UK-wide research network
YouSeq
Branding, digital marketing & print empowering scientists to detect more diseases at once
Hampshire and Isle of Wight Air Ambulance
Branding, digital & advertising to keep critical care in the air