Health Innovation Wessex are the region’s health innovation adoption experts. They transform lives through innovation by supporting health and social care teams to find, test and implement new solutions at scale to the NHS’ greatest challenges, driving economic growth.

We’ve been with them from the start, developing their brand and designing anything from annual reports and events spaces to social media and a digital resources hub. Our skills and knowledge have grown alongside marketing their impact and evolution since 2013 – as well as the healthcare marketing we provide for other clients in the Health Innovation Network and wider NHS.

A portrait of Charlotte Forder - Associate Director of Communications at Health Innovation Wessex
“We have been delighted with the website and ongoing web support provided by fruitful. We regularly receive positive feedback from our website visitors telling us how easily they found the information they needed on our site, and professionally we now have a high profile in our network for digital excellence.”
— Charlotte Forder - Associate Director of Communications

How we help Health Innovation Wessex…

  • WCAG 2.2 Compliant Digital Design & Development

  • Website Design, Build & Content Management

  • Net Zero Optimised Design & Marketing

  • Search Engine Optimisation & Reports

  • Secure Website Hosting & Support

  • Logo design & Brand Guidelines

  • Annual Reports & Business Plan Design

  • Conference & Events Design & Print

Three purple hexagons outlined on a white background, arranged in a cluster.

  • Infographics & Maps Design

  • Patient & Public Engagement

  • Recruitment Graphics

  • Community Response Toolkits

  • Medicines Reports Design

  • Mailchimp Templates Design & Build

  • Handbooks & Guidebooks Design

  • Stationary, Postcards & Leaflets Design

Renaming from “Academic Health Science” to the “Health Innovation” Network in 2023 and wider changes within NHS England have signalled a new era for their organisation. The way they work is shifting – they are still the innovation arm of the NHS, and they still deliver on a local and national level but their partnerships and commercial offerings are expanding. Their marketing needs and responsibilities are changing to meet this growth and we are perfectly placed to guide them through this important transformation – winning the bid to design and build their new website.

We’ve been designing and maintaining their website for a decade; accommodating extensions, revisions and evolutions to provide value for money until the time was right to redesign for tomorrow’s NHS. The primary objective for the new site was simple; make it easy for everyone, make it fit for the future.

So what would the future hold? And what does “easy” mean for the different people who use the website? Our people-centred approach enables us to explore these big questions and design solutions to answer them. Throughout the project we’ve interviewed, tested and iterated with their users and content managers. They’ve helped us define the content structure, navigation, features and functionality – and the result is a website that not only looks brilliant but works brilliantly for the people who need it. This collaboration has really helped foster a feeling of ownership and excitement for the the new site within their organisation and partners. 

Screenshot of the Wessex NHS Innovation support webpage, featuring a header with navigation links, a search bar, the NHS logo, and a call-to-action button. The main section highlights promoting innovation and includes images of healthcare workers and researchers.
Screenshot of the Wessex Health Innovation website page titled 'Products and services,' featuring a woman working on a computer in a medical setting, with sections describing services for developing medical technologies.
FLY Mama testimonial from co-founders on Health Innovation Wessex support, including NHS trials.
Newborn baby in hospital with text overlay for MatNeo Coaching Project on patient safety and national focus.
Three purple geometric hexagon outlines on a white background.

Here’s what we’ve achieved with the new Health Innovation Wessex website…

  • Green web hosting powered by 80% renewable energy with 100% on the way

  • Processing complex opinions, insights and needs into a clearly defined, user-focussed website specification.

  • Modular content structure and design that scales and flexes to future requirements.

  • Website that looks and feels like the future of Health Innovation Wessex and guides the design of all their marketing and communications going forward.

  • Simple, tailored content and actions with an intuitive and accessible interface on all devices.

  • Giving their team the tools and guidance to drive and manage the website content and gather useful user data to improve its performance.

  • A digital platform to help define the future of HIW and achieve their business objectives.

Screenshot of the Wessex Cancer Innovation Programme webpage, showing a header with the NHS logo, navigation menu, and a main section with a photo of a healthcare professional and a patient in a medical setting, along with program details and impact statistics for 2024-25.
Visit Health Innovation Wessex website

More recent work

Henry Adams
Branding, digital marketing and advertising for a market leading multi discipline estate agent

FREED
Branding & digital to win the race against eating disorders

Logo Design
We make beautifully effective branding to make good things happen