Healthcare marketing and digital transformation for the region’s NHS health innovation experts.
Health Innovation Wessex transform lives through innovation by supporting health and social care teams to find, test and implement new solutions at scale to the NHS’ greatest challenges, driving economic growth.
We’ve been with them from the start, developing their brand and designing anything from annual reports and events spaces to social media and a digital resources hub. Our skills and knowledge have grown alongside marketing their impact and evolution since 2013 – as well as the healthcare marketing we provide for other clients in the Health Innovation Network and wider NHS.
“Building a new website during a challenging period for the public sector required strong commitment from Health Innovation Wessex’s executive team. Their decision was validated by Fruitful’s professionalism and the creation of a modern digital front door showcasing our services and the role of innovation in improving population health. Fruitful’s pitch demonstrated their understanding of our ambition, our values and our budget. They introduced a structured design process to map the site and content, carefully incorporating insight from our teams. And they created an intuitive, accessible and contemporary responsive design which meets the information needs of our wide-ranging stakeholders.
Since launch, feedback has been overwhelmingly positive, and Fruitful have guided us at every step of the design and build; enhancing functionality, training our team of website champions, and sharing their technical expertise.”
WCAG 2.2 Accessible Website Design & Development
Bespoke Content Management System (CMS)
Net Zero Optimised Design & Marketing
Search Engine Optimisation & Reports
Secure Website Hosting & Support
Logo design & Brand Guidelines
Annual Reports & Business Plan Design
Conference & Events Design & Print
How we help Health Innovation Wessex…
Infographics & Maps Design
Patient & Public Engagement
Recruitment Graphics
Community Response Toolkits
Medicines Reports Design
Mailchimp Templates Design & Build
Handbooks & Guidebooks Design
Stationary, Postcards & Leaflets Design
Renaming from “Academic Health Science” to the “Health Innovation” Network in 2023 and wider changes within NHS England have signalled a new era for their organisation. The way they work is shifting – they are still the innovation arm of the NHS, and they still deliver on a local and national level but their partnerships and commercial offerings are expanding. Their marketing needs and responsibilities are changing to meet this growth and we are perfectly placed to guide them through this important transformation – winning the bid to design and build their new website.
We’ve been designing and maintaining their website for a decade; accommodating extensions, revisions and evolutions to provide value for money until the time was right to redesign for tomorrow’s NHS. The primary objective for the new site was simple; make it easy for everyone, make it fit for the future.
