With more than 30 years collective experience in molecular biology product development knowledge, YouSeq have channeled their expertise into the design, development and manufacture of the World’s simplest and easiest to understand Next Generation Sequencing (NGS) kits, panels and reagents.
We worked closely with YouSeq to fully understand their personality and brand, creating an impactful visual identity for their launch. Since then, we’ve continued as close partners across all marketing channels, including print, exhibitions and digital.
NGS protocols can be intimidating in their complexity, with many competitor kits being incomplete or requiring users to source additional reagents from other suppliers. YouSeq was founded to solve these problems and to empower scientists through their refreshing approach to simplifying this advanced technology.
Beyond making this complex science feel like ‘child’s play,’ the use of children at play in their imagery introduces a sense of optimism in the study of molecular science and the life-changing advances made in genetic sequencing.
Key to their business launch was a fully integrated e-commerce and learning website.
Built from the ground up, the YouSeq website allows their customers to both discover the latest developments and advancements in NGS sequencing, and allow them to purchase bespoke NGS and qPCR kits and tools. Each kit tailor-made to meet stringent protocols and global delivery requirements.
As YouSeq continues to grow its visibility and business in foreign markets, we recently produced graphics for a display system that extends their strong brand presence across all customer touchpoints, both physical and digital.
“They really ‘get us’ which is a kind of magical intangible thing, but the most important of all for a partnership like this. Our visual identity is the envy of many in our industry. It’s unique, massively memorable and truly authentic to who we are.”
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