Science needs trailblazers and trailblazers need an unforgettable brand and digital marketing strategy.

Since they started we’ve been helping YouSeq define and develop their position as a world leader in molecular multi-target test development and distribution. What they do is big – empowering scientists to detect and fight more of the world’s infectious diseases. But the way they do it is unlike any other in the industry. They show up every day with the energy and optimisim to go further and think bigger. An industry disruptor selling the simplest solutions to its most complex challenges.

…there from the beginning to build the trust and insight to be clear and confident in marketing YouSeq’s uniqueness and products. It began with us creating their visual identity for launch – now envied in their industry. And we continue to evolve and elevate their brand so scientists all over the planet can find it, love it and buy it.

These are the journeys we love to be on…

“They really ‘get us’ which is a kind of magical intangible thing, but the most important of all for a partnership like this. Our visual identity is the envy of many in our industry. It’s unique, massively memorable and truly authentic to who we are.”

— Jim Wicks - Founder & Executive Chair

A website designed and built for tomorrow’s digital world

Most recently we have worked with YouSeq to redesign their website to stay ahead of the curve. They are close to their customers – they listen, anticipate and create change. We turned this intelligence into a future-focussed design and tech update to optimise user experience and website performance.

Advanced product search and optimisation tools

With the world’s largest menu of qPCR tests and huge growth in demand product search is the most important new feature. Many start their journey with a specific requirement; target, treatment area, format etc. and need to connect products as fast as possible. We remodeled the product content and built an advanced predictive search that suggests products in real time whist simultaneously referencing these different data points.

Search menu interface with a purple background, a search bar with the letter 'c', and a list of categories including 'Custom panels products', 'Canine products', 'Caprine products', 'Camelpox virus', 'Campylobacter coli', and 'Campylobacter coli/jEjunI' in pink text.

This plugs neatly into the CMS where the databases can be continually managed and maintained to help drive product innovation. All search queries are now recorded and can be analyzed through the CMS to uncover new or different search terms direct from their customers.

Intuitive online shopping and e-learning

Even world leading scientists rely on familiarity in the digital world, just like everyone else. When it comes to interface design it’s important to make use of that intuition – so YouSeq’s new product and learning hubs are designed to look, feel and behave like any other popular online platform we use every day. Search, filter, watch, download – the interface becomes invisible and the content is king.

Screenshot of a webpage showing different types of qPCR panels for humans, including respiratory, urinary tract infection, and multiplex panels, each with images of testing kits and their descriptions.

Screenshot of a website homepage for OUSEQ with navigation menu, search bar, and product categories for NGS and qPCR, with a purple gradient background.

A person with gray hair wearing a face mask and blue gloves looking at a computer monitor displaying a product page for COVID-19 test kits.

A promotional graphic with a pink background featuring a smiling woman with dark hair, wearing a dark jacket, on the right side. The text on the left side reads: "The answer is yes! What’s your question? Ask our experts" in bold purple and black letters.

Part of our brief for the new site was to “Users should never reach a dead end on the site and every journey should nurture and enquiry.” We’ve brought everything that’s special about their real-world customer support to the centre of the user experience. Friendly, accessible experts and energising language make the most of every opportunity for connection. Even a product search with no results turns a dead end into an open opportunity.

Connected customer support

GEO and SEO friendly content structure and CMS

Search starts way before the website – the conversation might start on a morning commute, in a lab, via email, through Alexa or Google and on and on. It’s vital to be part of the whole conversation and web content optimization is a big part of that. We make GEO and SEO principles part of our content planning and modeling. How can we connect search demand to product content? How can we capture wider search demand and make content that Google wants to rank, but that also ChatGPT wants to cite or Gemini wants to recommend. The new CMS enables YouSeq to easily turn insights into structured, semantic and technically optimized products, learning resources, landing pages and blogs that people want and search engines like.

Visit the YouSeq website

Our journey with YouSeq has made a close partner for continued brand development and offline marketing – we design their comprehensive suite of brochures and catalogues, exhibition stands and product packaging.

End-to-end brand support

Open booklet showing a scientific and medical infographic, including a workflow overview, variant detection performance data, a pie chart, and an image of scientists working in a lab.

More healthcare work

Two nurses, one with dark skin and curly hair in a blue uniform, and the other with light skin and brown hair in a white uniform, are smiling at each other while walking down a hospital hallway.

Marketing for the Future of Health & Social Care
We’re uniquely placed to help tackle extraordinary healthcare challenges with strategic, full-service design and marketing

Screenshot of FREED Community website showing a post about Olivia receiving treatment through FREED in London, with a photo of two women sitting and talking inside a room.

FREED
Branding & digital to win the race against eating disorders

Person holding a drink while looking at a laptop screen displaying Wessex AHSN website with a colorful infographic, on a wooden table in a cafe with a bicycle in the background.

Wessex AHSN
Digital-first solutions, branding & print that promotes innovation and growth across the region's life sciences and healthcare sector

Eating Disorders & Autism Collaborative (EDAC)
Branding and website for a groundbreaking new UK-wide research network

A screen shot of the Woodley Trial Solutions website on a computer screen in front of a scientist working in a laboratory, viewing a computer screen displaying an online catalog of laboratory equipment for clinical trials.

Woodley Trial Solutions
An agile e-commerce website for a global clinical trial equipment supplier

Billboard for Hampshire and Isle of Wight Air Ambulance "Small Change, Big Difference" fundraising campaign.

Hampshire and Isle of Wight Air Ambulance
Branding, digital & advertising to keep critical care in the air

See all work